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THE ULTIMATE E-GAMER GUIDE

Whether you are a new gamer or already professional, We've created these resources to help you navigate this exciting career path

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COACHING GAMES: COMPARISONS AND CONTRAST

You're an online business owner with big goals. You've narrowed in on your ideal client, you know you have a skill that can help people, and you're ready to dedicate time to building your business.

You want to…

  • Fill your roster and a waiting list for your one-on-one services
  • Launch and sell out an online course
  • Fill a group program or retreat
  • Sell an evergreen product over and over—even when you're on vacation

The only thing standing in your way?

Your itsy bitsy email list.

WITHOUT A PROFITABLE PIPELINE OF ENGAGED PROSPECTS, YOU'RE FINDING IT IMPOSSIBLE TO SELL

WHAT MAKES THIS GUIDE UNIQUE

THINGS WE'VE COVERED IN THE GUIDE

As a quick primer, byline content is content that is created and published under your name at a targeted industry outlet. It can also be called guest blogging, contributed content, op-eds, and opinion pieces. It's all the same concept: create content from your unique insights and submit it to an outlet to be published under your name.

PART 1: WHY BYLINE CONTENT IS YOUR SECRET WEAPON

Over the past few years, byline content has become our go-to secret weapon for building a foundation for successful thought leadership development. Why?

Two primary reasons: consistency and momentum.

Being in the media every week is not easy for a company that's just becoming established in their industry. And that's an issue because being consistent is one of the key traits of successful thought leadership development.

This is where byline content comes in. While it's unlikely you'll have media-worthy news every day, you should always have ideas, insights, and information that you can deliver to your target audience. By creating high quality byline content that adds value to the readers of the outlets you want to be featured in, you can build a level of consistent coverage that is impossible to reach otherwise.

The second key component is momentum. Gaining initial lift-off for a campaign is tough. It takes a tremendous amount of effort to break through the crowd and establish your name. By focusing on byline content early on, long before you really need to get massive press, you begin to lay the groundwork and begin to build momentum. Byline content allows you to start this process early on so that you already have a foundation build by the time you do need press.

Securing byline opportunities is simple, but it isn't easy. Nearly every media site and publisher out there accepts contributed posts from experts. To secure opportunities, you need to research your target sites one by one, analyze their most popular content, then create unique and insightful content and pitch it to an editor in order to secure placement.

This guide assumes you already have that process down and will now explain how to maximize the value of each piece you're securing.

JOIN THE COMMUNITY

"I had 376 new signups in the first two weeks."

"When I actually took the steps, I was instantly converted and saw the magic in the simple steps Jenny recommends... I got 500 new subscribers in one weekend and I also felt like I had this whole momentum that I didn't have before."

SARAH IVES Owner, Ottawa, Ontario, Canada
"One action step from the program increased my list by 65%!"

"When I actually took the steps, I was instantly converted and saw the magic in the simple steps Jenny recommends... I got 500 new subscribers in one weekend and I also felt like I had this whole momentum that I didn't have before."

SARAH IVES Owner, Ottawa, Ontario, Canada

PART 2: HOW TO MAXIMIZE YOUR BYLINE DISTRIBUTION

While many companies and firms look at a piece of media coverage as the final step of the PR process, we preach and believe something completely different.

Each piece of media coverage, whether a feature story, byline, podcast, etc., should be viewed as a piece of collateral. Simply by changing how you view each piece, your objective changes from "I sure hope my target audience happens to be on this website for that short period of time its up there" to the far more empowered mindset, "I've got a piece of valuable third party collateral, how do you leverage it over and over again?".

With that mindset, we've identified two new strategies that can be used to maximize the amount of eyeballs that see your piece of byline content.

For this guide, let's pretend you've contributed a thought leadership piece to BusinessInsider.com. While the organic audience that's on the site will read it, let's make sure the specific people we want to see it actually do.

To state our objective here clearly:

We've got a piece of content that our target audience will find valuable. Now, we need to find a way to get it in front of as many of them as possible.

Here's how you get it in front of your audience:

LINKEDIN PULSE:

Linkedin Pulse is the content platform launched by Linkedin in 201X. The value mainly comes from your connections, because everyone you're connected with is notified that you've just published a piece of content.

HOW TO USE LINKEDIN PULSE:

Step 1: Open up your newsfeed on Linkedin and click "Write an Article" below the status update section at the top.

FREQUENTLY ASKED QUESTIONS

Why do I need to fill out the information requested?

Be sure we'll keep your personal information safe. We ask for your information in exchange for a valuable resource in order to stay in touch and notify you about information that we think may be of interest and value to you. You can read more about LiveChat privacy policy here.

Is this really free?

Absolutely. We strive to share free knowledge that we hope you'll find useful. Maybe - at some point of your affiliate marketing journey - you'll decide to team up with us at LiveChat Affiliate Marketing Program. Ready to start putting advice from the guide into practice straight away? Sign up now!

Why do I need to fill out the information requested?

Be sure we'll keep your personal information safe. We ask for your information in exchange for a valuable resource in order to stay in touch and notify you about information that we think may be of interest and value to you. You can read more about LiveChat privacy policy here.

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PART 3: IDEAL THOUGHT LEADERSHIP CONTENT CADENCE

The cadence on which you publish depends entirely on you. We like to stress to our clients that there is a big difference between PR and true thought leadership development.

PR is getting a piece of coverage every quarter. Thought leadership is getting a piece every single week, week after week, year after year.

Quality is the most important aspect; but once you have the quality down, it really becomes all about scale. The more quality content you can publish, the faster you can establish your thought leadership.

Let's look at it this way. If you are posting one piece of quality content per month and your competitor is posting every single week, do you really think you can compete? Don't be surprised as they slowly become top of mind over you.

For clients that are serious about becoming thought leaders, we advise to aim for a cadence of 4 posts every month or one post per week. This means one piece of byline content every week that's then distributed week after week on Linkedin, Medium, and all your other platforms.

As you do this over time, you position your brand to be top of mind. This part should be running in the background as you focus your efforts on the other core parts of successful thought leadership development: thought leadership PR — acting as a resource to journalists — and news-based PR, where you leverage the foundation you've built to secure coverage around major news your company is releasing.

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